Africa Fair – The Contemporary
African Accessory Brand Expands its Distribution
to the West Coast
New York USA, August 8, 2003 – Africa
Fair launched its contemporary African accessory
collection in New York in December 2002
and has recently expanded distribution to
Los Angeles. The range has been created
by a select group of top South African fashion
and fashion accessory designers.
The lines are a modern interpretation of
the designers’ African environments.
Combining traditional and innovative materials,
each piece has a sophisticated urban slant.
The collection currently consists of work
by seven designers.
The jewelry range includes; SamJ’s
whimsical floral necklaces and wire and
glass bead lariats; Hanan Yanny’s
cutting edge sequined and paper necklaces;
Get Wired’s surprising combination
of crocheted wire and bead cuffs and chokers;
Alchemy’s delicately handcrafted pieces
of semi-precious stones and antique beads;
and Savage’s stylish silver line worn
by both men and women and recently seen
on the runways of South African Fashion
Week.
The handbag range consists of two lines;
Get Wired applies the same technique used
to create their jewelry to various styles
of day and evening bags; and the free spirited
Mielie line includes both funky one-of-a-kind
hooked rug bags and knotted fringed leather
bags. The collection also includes a line
of shoes designed by Maya Prass, winner
of the South African Young Designer Award.
Her sequined sari slides come in a number
of vibrant seasonal color combinations.
Africa Fair’s lines can be found
in the following New York stores –
Midoma, Upper East Side and Tracy Feith,
Nolita as well as Comina which has a number
of location across New England. Lines were
recently picked up in Los Angeles by Princepessa
and Wolf in Venice and a. mason in Santa
Monica.
About Africa Fair
Passionate about fashion, and inspired
by the colorful creativity of Africa’s
designers, Jennifer Fair set up Africa Fair
in 2002. Her strong belief that local African
designers could successfully sell their
products in international markets, combined
with a desire to move from a corporate venture
capital job, motivated her to create a business
that focused on matching the finest of African
accessories with lovers of unique style.
Africa Fair brings innovative African design
to the global fashion accessory community
thereby helping to preserve local crafting
skills in Africa and providing much needed
employment. Africa Fair’s first collection
was launched in New York in November 2002.
The company is currently based in Cape Town,
South Africa and New York City.
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